Tulum, a Paradise to Invest in Real Estate

Tulum has become the shopping and investment paradise of the Riviera Maya, especially for vertical developments. One of its attractions lies in the variation of the 10% it has in housing prices, despite the fact that Cancun and Playa del Carmen concentrate 83% of the real estate offer.

Tulum overtakes Cancun and Playa del Carmen

Based on the Lamudi Residential Real Estate Report 2019, Tulum has surpassed Cancun and Playa del Carmen among the preferences of destinations with greater attraction of real estate investments in Quintana Roo, a state where these three paradisiacal sites concentrate 90% of 70 thousand properties that are sold online.

According to Lamudi's report, residential housing in Tulum was valued at four million pesos before 2019, the year in which it emerged with a 10% increase in its value. For this reason it is consolidated as the favorite site of investors belonging to the X and Millennial generations.

Who is buying in the Riviera Maya

Generation X members are the main buyers with a 53% interest in the sale of residential housing. For their part, millennials are attracted to communities such as Mayakobá, Bahía Príncipe or Puerto Cancún, planned as real estate projects with a tourist touch.

In summary

Tulum has consolidated itself as a preferred destination for real estate investment in the Riviera Maya, attracting both Generation X buyers focused on residential housing and millennials drawn to integrated tourist communities.