Riviera Maya · Since 2005
One family. One coast. Since 2005.
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We know who builds. We know the land.
And they know us for what we do, not what we say.
Fifth Avenue · 38th Street · Playa del Carmen
Fifth Avenue at 38th Street, Playa del Carmen. The same office since 2005. No branches. Every conversation is with a Herrera, not a rotating broker.
Inventory · October selection
Inventory with criteria.
What passes the criteria gets in. What does not, stays out.
Presales come from the Riviera Maya inventory of new projects. We review each one when you are interested, before you reserve.
Development · Tulum
Azulik Residences
delivery Q1 2027
$523,250 to $2,130,000 USD
Development · Tulum
Azulik Villas
3 BR · delivery Q4 2027
Price on request
Development · Playa del Carmen
Costa Residences at Corasol
delivery Q4 2026
$36,608,000 to $118,000,000 MXN
Development · Tulum
Maiim Oceanfront Tulum
delivery Q4 2027
From $967,000 USD
Development · Playa del Carmen
Palm Villas Corasol
delivery Q4 2026
$30,503,000 to $38,995,000 MXN
Development · Playa del Carmen
The Reserve at Mayakoba
delivery Q4 2026
$1,141,000 to $3,296,000 USD
Development · Playa del Carmen
Viceroy Residences Playa del Carmen
1 BR · delivery Q1 2027
$6,859,376 to $58,088,564 MXN
Land · Tulum
Aldea Zama
$215,000 USD
Every year there is less.
There will never be more.
Drone footage over Tulum · June 2026
Land · lots and parcels
Land is the one asset nobody can make more of.
Lots with verified zoning, locations with leverage and a price per square meter that still has room to grow. Every one passed the criteria before entering the inventory.
What we are buying with our own money · 38 of 66 available
Retorno San José.
Get in early on Tulum's Quinta Avenida.
See the development
Phase 1 · Last lots6 of 13 available$5,000 MXN/m² · Immediate delivery
Phase 2 · On sale21 of 41 available$3,300 MXN/m² · Delivery 2026
Phase 3 · Pre-sale11 of 12 available$2,500 MXN/m² · Delivery to be confirmed
Real estate is a business when you know how to buy. Even if you sell badly, it is a good business.
Homero Herrera, founder
Investor Corner
Knowledge that gets passed down.
PDF guides · direct download
Market · Sep 2026The Riviera Maya real estate market in September 2026
Market · Jun 2026The Nichupté bridge: what changes in Cancún for buyers in the hotel zone or the city
Strategy · Mar 2026The peso ended 2025 with its biggest gain since 1994: what it means for buyers in 2026
Legal · Dec 2025Vacation rentals in Quintana Roo: without RETUR-Q registration you will not be able to list
Market · Sep 2025Tulum is correcting: what the 2025 data says before you buy
Legal · Jun 2025CIBanco, Intercam and Vector: what happens to your fideicomiso
The Lifestyle
Villas, yachts and transfers for your stay.
We coordinate private villas, yachts, aviation, cars and experiences between Tulum and Cancún. Share your dates and party size and you get a written proposal with availability, terms and prices.
Request your proposalVideo library
Learn before you invest.
What is HH Luxury Real Estate?
HH Luxury Real Estate is the oldest boutique luxury real estate brokerage in Playa del Carmen, founded in 2005 and now 21 years in the Riviera Maya. It is a father-and-son family business with its office on Fifth Avenue at 38th Street, specializing in properties and land verified for legal certainty.
Where does HH Luxury Real Estate operate?
In Playa del Carmen, Tulum, Cancún, Akumal, Puerto Aventuras and Bacalar, with bilingual Spanish-English service for national and foreign buyers.
Why invest with HH and not another agency?
For 21 verifiable years in the same office, a developer network built over two decades and, above all, a legal-certainty filter: HH checks the title deed, the lien-free certificate and the registry before presenting any property, and turns down what fails.
Is it safe to invest in Riviera Maya real estate?
Yes, if the legal certainty of the property is verified (registered title deed, lien-free certificate, registry and full ownership) and, for foreigners, the purchase runs through a fideicomiso, the Mexican bank trust. HH applies that verification to every property before selling it.
When you are ready
Let's talk at the office.
Fifth Avenue at 38th Street · Playa del Carmen