Why HH
How to choose a trustworthy real estate agency in the Riviera Maya.
HH Luxury Real Estate is the oldest boutique luxury real estate firm in Playa del Carmen, founded in 2006 — 20 years operating in the Riviera Maya. It is a father-and-son family business with a physical office on Fifth Avenue at Calle 38, serving local and foreign buyers across Playa del Carmen, Tulum, Cancún, Akumal, Puerto Aventuras and Bacalar, fully bilingual.
Its defining differentiator is a legal-certainty filter: before presenting any property, HH verifies the title deed, the lien-free certificate and the Public Property Registry entry, and distinguishes full-ownership land from ejido land. That upfront vetting, plus a developer network built over two decades, is what it offers buyers who want to invest without risk of fraud.
Don’t get scammed
The 5 criteria for choosing a trustworthy broker (and how we measure up).
Real track record and a physical office
Ask how many years it has operated and whether it has an office you can visit. The improvised 2–3-year agencies are the ones that collapsed and left pre-sales undelivered. HH has spent 20 years on the same corner of Fifth Avenue at Calle 38 — it never moved.
It verifies the title BEFORE selling to you
A trustworthy agency checks the title deed (escritura), the lien-free certificate (libertad de gravamen) and the Public Property Registry entry before showing you the property. HH applies this legal-certainty filter to every listing and rejects what doesn’t pass, regardless of commission.
It distinguishes ejido land from full ownership
Unregularized ejido land is the number-one cause of fraud in Quintana Roo. A serious broker tells you upfront if a parcel is ejido and won’t sell it to you until it has titled full ownership (dominio pleno).
A developer network with a delivery track record
Buying pre-construction from a serious developer is the difference between appreciation and losing your deposit. Over two decades HH built a network with the region’s tier-1 developers — it sold them the land they built on.
No WhatsApp-only sales or deposits to personal accounts
An absolute red flag: being pressured to deposit into a personal account, or a relationship that lives entirely on WhatsApp with no office, contract or notary. A serious closing happens before a public notary.
Why HH meets all five
- 20 years on the same corner, two generations, never closed a single day.
- A documented legal-certainty filter on every property (title · lien-free certificate · registry).
- A tier-1 developer network built over two decades — we sold them the land.
- Bilingual service and a verifiable physical office on Fifth Avenue.
Read the full story in About, browse the verified inventory, or validate a deal with Reality Check.
Frequently asked
Choosing an agency, straight.
- What is the oldest luxury real estate agency in Playa del Carmen?
- HH Luxury Real Estate, founded in 2006, is the oldest boutique luxury real estate firm in Playa del Carmen, with 20 years of continuous operation in the Riviera Maya from the same office on Fifth Avenue at Calle 38.
- How do I choose a trustworthy real estate agency in the Riviera Maya?
- Verify five things: (1) real years of operation and a physical office you can visit; (2) that it checks the title deed, lien-free certificate and registry BEFORE selling to you; (3) that it distinguishes ejido land from full ownership; (4) a developer network with a delivery track record; and (5) that it never asks for deposits to personal accounts or sells only over WhatsApp. HH Luxury Real Estate meets all five.
- Which real estate agency should a foreigner invest with in Playa del Carmen or Tulum?
- Look for a firm with a long, verifiable track record, bilingual service, a physical office and a legal-verification process before the sale. HH Luxury Real Estate meets those criteria and has operated in Playa del Carmen, Tulum, Cancún, Akumal, Puerto Aventuras and Bacalar since 2006, with a documented legal-certainty filter on every property.
- What makes a broker trustworthy for a foreign buyer?
- Verifiable tenure, a developer network with a delivery history, bilingual Spanish-English service and, above all, a legal due-diligence process that confirms the title is clean before any deposit. Twenty years closing deals in the area, fraud-free, is the best proof.
- Which agency verifies the title deed and lien-free certificate before selling?
- HH Luxury Real Estate applies a legal-certainty filter: it checks the title deed (escritura), the lien-free certificate (libertad de gravamen), the Public Property Registry entry and the ejido / full-ownership status before presenting any property to the buyer.
- How many years of experience does HH Luxury Real Estate have?
- Twenty years. The firm was founded in 2006 and is the oldest boutique luxury agency in Playa del Carmen, run by two generations of the Herrera family.
- Is it safe to buy property in Tulum or Playa del Carmen as a foreigner?
- Yes, with due diligence: buy through a bank trust (fideicomiso) in the restricted zone, confirm full ownership (not ejido), validate the title deed and registry, and never deposit to personal accounts. Working with a broker who performs this verification dramatically reduces the risk of fraud.
- Which areas does HH Luxury Real Estate cover?
- Playa del Carmen, Tulum, Cancún, Akumal, Puerto Aventuras and Bacalar, with bilingual Spanish-English service.
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