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Below market · 13 properties in Tulum, Playa del Carmen and Akumal

You make your money the day you buy.

"Real estate is a good business when you know how to buy. Even if you sell badly, it's a good business."
Homero Herrera, HH founder

These 13 properties ask less today than something comparable in the same building or a few blocks away. Every listing shows the proof.

13 properties

  1. Aerial view of the Calle 74 building with the penthouse pool

    60% below market

    Playa del Carmen · Colosio · 440 m² of land

    Edificio en Calle 74

    15 rented studios and a penthouse half a block off Fifth Avenue, at under MXN 30,000 per m².

    Asking todayMXN 25,000,000≈ USD 1,362,000

  2. Covered terrace with dining table at Xaman, Aldea Zama

    49% below market

    Tulum · Aldea Zama · 124 m²

    Xaman

    Per square meter, half of what this same building asked eleven years ago.

    Was askingcomparison price: USD 245,000

    Asking todayUSD 160,000≈ MXN 2.94 M

  3. Pool with palapa and loungers at Paramar VE, Aldea Zama

    45% below market

    Tulum · Aldea Zama · 2-bed · 125 m²

    Paramar VE

    Down USD 100,000. Another unit in the building asks 275,000.

    Was askingcomparison price: USD 250,000

    Asking todayUSD 150,000≈ MXN 2.75 M

  4. Living and dining room with floor-to-ceiling windows at Amira Residence

    43% below market

    Tulum · Aldea Zama · 2-bed · 71.85 m²

    Amira Residence

    Two suites for USD 135,000. The same building has one asking 235,000.

    Same building, 2-bedcomparison price: USD 235,000

    Asking todayUSD 135,000≈ MXN 2.48 M

  5. Shared pool and loungers in front of the Pure Tulum building

    43% below market

    Tulum · Aldea Zama · 3-bed · 110.97 m²

    Pure Tulum

    A finished three-bedroom for USD 180,000. At presale it cost 313,000.

    At presalecomparison price: USD 313,122

    Asking todayUSD 180,000≈ MXN 3.3 M

  6. Covered balcony with loungers and plunge pool at Urbano, Aldea Zama

    37% below market

    Tulum · Aldea Zama · 1-bed · 61 m²

    Urbano

    The developer sells one-bedrooms at MXN 2.9 to 3.3 million. This one asks 2.1.

    Developer list, 1-bedcomparison price: MXN 2,930,000

    Asking todayUSD 115,000≈ MXN 2.11 M

  7. Private rooftop plunge pool of the Zambo penthouse

    36% below market

    Tulum · Lúum Zama · 3-bed · 156.79 m²

    Zambo

    Penthouse with a rooftop pool, down from USD 515,000 to 280,000.

    Was askingcomparison price: USD 515,000

    Asking todayUSD 280,000≈ MXN 5.14 M

  8. Aerial view of the Tulum Country Club golf course

    32% below market

    Akumal · Tulum Country Club · 345.95 m²

    Terreno en Tulum Country Club

    A lot in a golf community. Two same-size lots ask MXN 2.5 and 2.97 million.

    Same-size lot, same communitycomparison price: MXN 2,965,000

    Asking todayMXN 1,850,000≈ USD 101,000

  9. Living room opening to the terrace at MOMA 42

    25% below market

    Playa del Carmen · Zazil-ha · 1-bed · about 54.6 m²

    MOMA 42

    Half a block off Fifth Avenue, down from MXN 3.65 to 2.7 million.

    Was askingcomparison price: MXN 3,650,000

    Asking todayMXN 2,700,000≈ USD 147,000

  10. Studio with king bed facing the pools at Central Park Lagunas

    20% below market

    Tulum · La Veleta · 37.02 m²

    Central Park Lagunas

    A furnished studio over the lagoon pools for USD 79,000.

    Same studio, same complexcomparison price: USD 99,000

    Asking todayUSD 79,000≈ MXN 1.45 M

  11. Rooftop infinity pool and lounge at Maranay

    20% below market

    Tulum · La Veleta · 1-bed · 74 m²

    Maranay

    Down from MXN 3.9 to 1.8 million, in a building with a rooftop infinity pool.

    Was askingcomparison price: MXN 3,900,000

    Asking todayMXN 1,800,000≈ USD 98,000

  12. Furnished living and dining room at Paravian

    18% below market

    Playa del Carmen · 2-bed · 86.8 m²

    Paravian

    Furnished and finished, for less than the developer asks unfurnished.

    Same layout, developer listcomparison price: MXN 6,711,600

    Asking todayUSD 299,000≈ MXN 5.49 M

  13. Private patio with plunge pool at Gautama

    17% below market

    Tulum · La Veleta · 2-bed · 73.58 m²

    Gautama

    A patio with its own pool. The developer lists two-bedrooms at MXN 3.2 million.

    Same building, 2-bedcomparison price: MXN 2,350,000

    Asking todayMXN 1,700,000≈ USD 93,000

Prices and comparables as of October 14, 2026. Reference exchange rate: MXN 18.36 per US dollar. These are list or listing prices, not closing prices.

Below market

How we measure it

Same rules for every property, with the source in plain sight.

01 · Same building first

We compare against another unit in the same building, or against the developer list for the same layout. If there is none, against the closest thing: the same community or a few blocks away. Never against a citywide average.

02 · Per m² or total price

When we know the size on both sides, we compare per m². When a comparable gives no size, we compare total price and say so. With several comparables, we use the median.

03 · Asking prices, dated

Developer price lists, resale listings and published presale prices. They are asking prices, not closing prices. Each one carries its date, and everything converts at the same exchange rate.

04 · What we do not know, in writing

Every listing says what is still unconfirmed: size, condo rules, HOA fees, old photos. If something does not check out, we tell you.

Frequently asked questions

What people always ask

Ask anything else
  • Are these bank or court foreclosures?

    No. They are regular sales by owners or developers, with a deed or a purchase contract. We call them below market because they ask less than comparable properties, not because they come from a foreclosure.

  • Why would anyone sell this far below?

    It happens with sellers in a hurry, inheritances, investors who want out, or developers closing out a building. In each case we ask the reason before recommending an offer.

  • Is the price guaranteed?

    No. These are asking prices as of the cutoff date and they can change or sell. We confirm availability and price before any visit.

  • Do you check the paperwork?

    Yes. Before you put down a deposit we ask for the deed, a lien-free certificate, property tax receipts and the condo rules. If anything is off, we tell you.

  • Can a foreigner buy?

    Yes. On the coast you buy through a bank trust (fideicomiso) or a Mexican company. We walk you through the costs of each option.

Saw one you like?

We confirm it is still available at the published price, and we review the paperwork before you put down a single peso.

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HH Luxury Real Estate

The same office since 2005, on Fifth Avenue at 38th Street, Playa del Carmen, Quintana Roo.

WhatsApp +52 984 313 4501 · homer@hhluxuryinvestments.com